In a world awash with images, capturing a photograph that stirs your mind, heart, and senses takes more than skill: it demands vision, daring, and a partner who doesn’t just support creativity but breathes life into it. 

For four remarkable years, the Canon team together with the local distributor for Bosnia & Herzegovina, Avtera BH d.o.o., has been the  fearless creative ally of Sarajevo Photography Festival, daring us to push the boundaries of imagination and innovation with every project we do together.

Canon’s legacy stretches back over 85 years, tracing the evolution of photography itself  from humble beginnings producing cameras in a small Tokyo workshop, to pioneering the digital revolution with some of the world’s most beloved imaging technology. 

Is their dedication truly just about providing tools, or is it about igniting passion and unlocking storytelling potential with every shutter click? If you’re nodding, you already know: it’s both. Canon gives you the gear and unlocks a creative universe that keeps you hungry for the next story, the next shot, the next breakthrough.

Every great love story has its little secret, and we’re about to share a special opportunity for all our Sarajevo Photography Festival community. This year, Canon invites all enthusiasts, emerging photographers, videographers and content creators to dive into their  Beyond the Frame video competition: a call to those who treat storytelling as an art, not a job. Whether you’re crafting a rapid-fire short, reimagining classic video genres, or building a cinematic journey, this is your blank canvas.

Creativity is no simple feat. It demands more than just skill and it requires that elusive je ne sais quoi that sets exceptional storytellers apart. While not everyone may walk the path of content creation or photography, we firmly believe that every individual deserves the opportunity to visually express their unique human experience.

Open from May 1st to June 30th, 2025, this contest celebrates creativity and passion, especially welcoming creators who haven’t yet turned their craft into a full-time career, thus keeping the spirit raw, fresh, and driven by the simple love for the art. With prizes that range from top-tier Canon cameras like the EOS R6 Mark II to an all-expenses-paid trip to the prestigious Canon Vision event in Amsterdam, see this as an invitation to elevate your creative journey.

Here’s why we truly love this Canon competition: it perfectly reflects the Sarajevo Photography Festival’s own ethos as well:  to empower creators, nurture innovation, and constantly push the boundaries of what’s possible in visual storytelling.

So, pick up your camera, dream bigger, and let the world see your vision like never before. With Canon by your side, every frame becomes a bold rewrite of the rules, where the only limits are those you dare to shatter. And somewhere along the way, you’ll rediscover a passion for photography that feels entirely new. After four years of our own creative romance with Canon, trust us: we know exactly how that love story unfolds.

All about the Canon video competition Beyond the Frame, can be found here: https://www.canon.ba/get-involved/beyond-the-frame/